Discover by View
Discover is an app that connects art lovers with artists that align with their preferences. The app assesses your feelings towards art and then matches UK living artists against your art persona. This differs from a search tool that matches against tags such as medium, colour and subject. Discover aims to go deeper into the psychological aspects of why we select and live with art.
how it works
The Discover process starts with a quiz. There are 15 images to respond to and 7 questions to answer, which should only take a few minutes. If you feel a positive response to the image then you click on the heart and if it doesn't resonate then you click on the X. The questions have 5 options to select from and you select the one that most applies to you. The app then runs an algorithm and builds an art persona. This includes a narrative and several types of information such as art movements, colour palette and taste dimensions.
Having established your art persona you then have the opportunity to request up to 10 artists that match your profile. These are displayed with a sample image, a narrative and a link to where you can see more of their artwork. This is when you leave the app and are either on a website, social media account or art platform.
Discover is not a sales app, it is about connecting you with artists whose work is most likely to evoke a positive response.
how are artists selected?
The Discover app follows the View Art Gallery passion for high impact art, whether that be in narrative, aesthetic or technique. We believe art should evoke a personal connection, which could be an intense emotional energy or a serene meditative calm - indifference is not an option! That is why the app delves into the psychology of art and how it makes us feel. The database of artists that we select from also follow the high impact principle. During 15 years of running a large gallery space, we have represented hundreds of artists and curated over 50 themed exhibitions. We have now broadened our search for ‘high impact’ artists to the whole of the UK. The database continues to grow as we discover more established and emerging artists that hit the brief.
what are taste dimensions?
Discover uses many different pieces of data that contribute to the creation of a persona. Taste dimensions are key to how the algorithm works. In your persona you see a simple graphic to show how much you align with certain taste dimensions. Here is a description of the taste dimensions and what it means to be high or low on each scale.
Narrative & Autobiographical Intimacy (The "Who" Factor)
Low: Purely abstract, formalist, or decorative. No clear story or personal artist history is needed to appreciate it.
High: Highly figurative, diary-like, or loaded with explicit symbolism, folklore, or personal history.
Socio-Political Friction (The "Why" Factor)
Low: Peaceful, comforting, or focused purely on beauty, nature, or aesthetic harmony.
High: Provocative commentary on identity, gender, climate, politics, or institutional critique.
Physical & Material Visceralness (The "Guts" Factor)
Low: Smooth, flat, and pristine surfaces.
High: Raw, heavily textured, slashed canvas, thick impasto oil paint, or mixed media using gritty materials.
Chromatic Intensity & Visual Drama (The "Look" Factor)
Measures the visual volume through colour and contrast.
Low: Muted, monochromatic, pastel, earthy, or quietly minimalist.
High: Neon, saturated, high-contrast, or visually electric palettes that instantly grab attention across a room.
Psychological Tension vs. Serenity (The "Mood" Factor)
Measures the emotional atmosphere the art radiates into a living space.
Low: Serene, meditative, uplifting, or emotionally grounding.
High: Melancholic, eerie, intense, haunting, or psychologically challenging.
what are the art movements?
Here is a comprehensive guide to the 14 key art movements that define high-impact, collectable wall art and sculpture. These are grouped by their emotional "vibe" and detailing how they act, feel, and function within a domestic living space.
Group 1: The Political & Expressive Movements
Neo-Expressionism
A raw, aggressive revival of intense figuration characterised by rough, frantic brushwork and a clear rejection of traditional beauty.
Emerging as a rebellion against clinical minimalism, this movement floods a wall with high-octane emotional urgency and distorted figures. The paint is often slapped, smeared, or scratched onto the canvas, utilising high-contrast tones to force the viewer into direct, uncomfortable confrontation with psychological anxieties or social decay.
Traits: Aggressively vocal, Visually chaotic, High psychological tension, Unapologetically raw.
Pop Art & Nu-Pop
A bold, high-impact style that weaponises commercial media, advertisements, and mass-culture imagery to critique modern society.
Instead of hiding from consumerism, this movement embraces crisp, flat, and instantly recognisable graphic icons, subverting them with dark humour or political ironies. Hung in a room, these vibrant, high-saturation pieces provide an immediate electric pulse, utilising bright consumer aesthetics to mask a sharp, cynical, or rebellious message.
Traits: Satirical mindset, Highly saturated colours, Crisp graphic lines, Accessible yet biting.
Contemporary Diaspora Art
A deeply layered, figurative movement rooted in post-colonialism, cultural hybridity, and the reclamation of identity narratives.
This influential movement uses rich symbolism, historical textiles, and theatrical storytelling to elevate and explore themes of race, heritage, and migration. The resulting wall pieces and sculptures command immense presence, weaving bright, expressive palettes with poignant socio-political truths that celebrate cultural resilience while actively dismantling institutional bias.
Traits: Culturally profound, Narrative heavy, Highly communicative, Intensely resilient.
Group 2: The Tactile & Human Movements
The School of London Tradition
A masterful, gritty legacy of figurative painting that rejects idealised forms to reveal the heavy, flawed, and vulnerable reality of flesh.
Rooted in the post-war intensity of the UK art scene, this style treats paint as a physical extension of the body itself. Artworks feature thick, sculptural layers of oil impasto, earthy skin tones, and honest, unglamorous depictions of humanity that make a living space feel deeply grounded, intimate, and emotionally weighted.
Traits: Fleshy and human, Exceptionally grounded, Heavily textured, Intimately vulnerable.
Informel / Materia Art
A highly visceral, non-figurative movement where the physical properties of raw, gritty materials replace traditional subject matter.
This movement strips away drawings and shapes to let the media do the shouting, incorporating unconventional elements like plaster, sand, torn canvas, or industrial metals. These heavily distressed wall reliefs and freestanding sculptures celebrate structural imperfections, inviting the collector to marvel at the sheer, tangible weight and textures of organic decay.
Traits: Celebrating material decay, Purely texture driven, Radically unpolished, Visually tactile.
Figurative Expressionism
A style where the human form is deliberately distorted, stretched, or exaggerated to mirror intense, internal psychological states.
Rather than aiming for physical accuracy, these painters and sculptors alter proportions and use dramatic, moody tones to put human emotion on full display. A single canvas can effortlessly dominate a domestic room, radiating an empathetic energy that feels less like looking at a stranger and more like looking directly into a human soul.
Traits: Soulful distortion, Empathetically driven, Visually commanding, Deeply atmospheric.
Group 3: The Moody & Atmospheric Movements
Dark Romanticism
A hauntingly beautiful, low-chroma style that explores the sublime mystery of nature, isolation, and mortality.
This movement provides a comforting anchor for quiet minds, filling canvases with ghostly washes, nocturnal landscapes, and enigmatic figures. The atmosphere is consistently elegiac and dreamlike, using muted, deep palettes to transform a bedroom or study into a deeply poetic sanctuary that embraces the shadowy side of the human psyche.
Traits: Nocturnal and poetic, Comfortingly somber, Dreamlike wash, Captivated by mystery.
Chiaroscuro Expressionism
A high-drama visual movement built entirely on the sharp, cinematic contrast between blinding light and deep, absorbing shadows.
Relying on intense lighting techniques, this style pulls its subjects out of velvety black backgrounds, creating an immediate sense of theatrical suspense on the wall. It is a style designed for deep focus, forcing the collector's eye to navigate rich, dark voids to discover hidden, intimate details illuminated by cold, silver, or amber highlights.
Traits: High visual drama, Absorbing shadows, Cinematic focus, Intensely moody.
Abject Art
A provocative movement that explores the psychological margins of horror, bodily taboos, and domestic discomfort.
This highly specialised, low-chroma movement challenges the boundaries of what is considered "clean" or "acceptable" in a living space. Utilising eerie textures, anatomical references, or uncanny household items, it creates a gripping, haunting environment that satisfies collectors who crave art with a heavy, profound, and undeniable psychological bite.
Traits: Borderline unsettling, Psychologically heavy, Uncanny presence, Grippingly honest.
Group 4: The Theatrical & Mythic Movements
Magical Realism
A vibrant style where fantastical, dreamlike, or mythical elements are seamlessly woven into normal, realistic settings.
This movement breathes extraordinary life into household walls by blurring the line between the everyday and the impossible. Filled with glowing colours, subtle surrealisms, and strange optical twists, these narrative-dense works invite viewers to step out of their mundane routines and get happily lost in a space of quiet, domestic magic.
Traits: Subtle surrealism, Richly imaginative, Visually enchanting, Gently provocative.
Contemporary Symbolism
A highly decorative, allegorical art form that uses private icons, folklore, and complex metaphors to tell a story.
Rejecting flat abstraction, these artists pack their canvases and sculptures with hidden meanings, sacred animals, and ancient patterns. Every square inch is carefully considered, resulting in jewel-toned visual tapestries that act like complex puzzles, rewarding the homeowner with new narrative discoveries every single day.
Traits: Cryptic but decorative, Deeply allegorical, Visually intricate, Pattern oriented.
Group 5: The Mindful & Geometric Movements
Colour Field Painting
A minimalist movement using vast, flat expanses of single colours to trigger a pure, meditative, and spiritual response.
Free from the clutter of figures, brushstrokes, or stories, this movement uses the sheer weight of harmonious colour to alter a room's atmosphere. Hung on a wall, these soft, low-contrast canvases absorb the viewer's gaze, acting as a visual anchor that lowers the heartbeat, encourages slow breathing, and radiates absolute stillness.
Traits: Purely meditative, Visually quiet, Softly enveloping, Completely un-cluttered.
Op Art (Optical Art)
A highly energetic, mathematically precise movement that relies on geometric lines to create the illusion of physical movement.
This style rejects messy human emotions in favour of clean, hard-edged patterns that actively trick the human eye. Using stark black-and-white grids or vibrating neon combinations, these flat canvases look as though they are actively pulsating, shifting, or warping across the wall, injecting pure architectural energy and rhythm into a space.
Traits: Optical illusion, Mathematically sharp, Pulsating rhythm, High visual energy.
Hard-Edge Painting
An abstract style featuring crisp, geometric shapes, monolithic blocks of colour, and completely smooth surfaces.
This movement treats the canvas as a pristine object of design, utilising flawless lines, sharp angles, and saturated colour interactions. Free from the chaotic hand of traditional expressionism, it offers an incredibly neat, structured, and modern visual impact that brings clean, industrial symmetry and balance to a contemporary living room.
Traits: Crisp geometric shapes, Industrially smooth, Sharply structured, Symmetrical balance.